2/11/2023 0 Comments Mac vs pc commercials criticism![]() This evolutionary baggage defines which tribe we are safe living with, and which presents a threat. ![]() All humans have their ingroups and their outgroups. It can be a powerful mobilizing - and polarizing - force. Graves: Clinton’s categorization of Trump supporters as deplorable is an example of what behavioral scientists call outgroup derogation. The question I’m interested in is, when should your competitive strategy involve attacking not just your rival but also their followers? Can that tactic ever prove successful, either in politics or business? Simpson: Hillary Clinton triggered an avalanche of criticism by saying “you could put half of Trump’s supporters into what I call the basket of deplorables.” Her comment had staying power it provoked a stream of counterattacks by Donald Trump’s campaign and came up yet again in the vice presidential debate. presidential election in November, Christopher Graves, a recent Rockefeller Foundation Bellagio Resident honoree for behavioral science, global chair of Ogilvy Public Relations, and chair of the PR Council, and Steve Simpson, chief creative officer of Ogilvy & Mather North America, will dissect and debate the candidates’ communications and marketing strategies and techniques. In a series of conversations leading up to the U.S. ![]()
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